So, you’ve invested in podcast equipment, software, and launched your content. Now what? If you’re looking to gain brand sponsorships, feature guests, or even define your content, it’s crucial that you build a cohesive pitch deck. Creating a visual brand is a necessary step in defining your podcast branding and standing out professionally from the competition.
One of the biggest lessons I’ve learned in business is to find your audience and make content for them, not you. When I initially kicked off my podcast in 2020, I was thinking of creating content that appealed to me instead of content that my audience wanted to listen to and engage with. Big mistake. So, I pivoted my brand and established content, branding and messaging behind Visionaries that worked for my ideal listener. This allowed me to elevate the possibilities for where this new venture could lead me.
Creating a pitch deck allowed me to summarize my brand aesthetic, while also elevating the possibilities for expanding my network through sponsorships and guest features. If you’d like to check out my pitch deck you can visit my website Connect Forward to get the big picture of how my brand’s aesthetic has developed across all mediums.
Now, if you are stuck on where to start in creating a pitch deck, I’ve built a cohesive plan to give you all the information you need to ensure that it speaks to your audience in an engaging way.
What’s A Pitch Deck?
A pitch deck is a brief presentation that provides people with an overview of your podcast, whether it’s showcasing your content, sharing your business model, introducing your team, or pitching for financial and promotional sponsorship. It’s an essential tool in ensuring that you have a cohesive brand that stands out.
3 Key Ingredients In A Successful Pitch
So let’s do a quick overview of the general components of what you need in your pitch deck or media kit:
- Why you’d be the best for the job?
- What you can offer them?
- Evidence to back it up (stats, analytics, social media insights, etc)?
Consider Your Goals
What do you want to achieve? Whether it’s higher traffic, increased engagement, or better brand awareness, talk about it early in your pitch deck.
Convert Data to Graphics
Skip the long, boring number tables and blocks of text. Use bullet lists, bar graphs, pie charts, and other graphics to illustrate your points.
Avoid Getting too Detailed
Depending on your audience, you don’t need to include every minor detail about your podcast in your presentation. Pinpoint slides where you can give brief summaries and keep things concise.
It’s super important to include information about your audience demographic. This is how brands will determine if your followers are the type of customers they want to be reaching. Showcase information on who is listening and their background and demographic.
When it comes to design, it’s important that your pitch deck looks and feels like an extension of your current brand. For example, you want to maintain the same style, tone, fonts and color palette that you have on your website or social media.
Pitch Deck Platforms
There are many platforms that you can use to create your pitch deck. I recommend either of the following:
Share Your Story
- Include your content information
- Include your podcast information – include hyperlinks to your podcast platform
- Include social media links
At the end of the day, your pitch deck is an extension of your brand. If you are authentic and passionate about your content then companies will see that and be more open to working with you.