Growing podcast listenership is usually falls in the top 2 priorities for podcasters industry wide. Caribbean podcasters responded to a June 2020 Caribbean Podcast Directory survey revealed that over 80% of our podcasters are interested in building awareness and listenership for their podcasts.
In response, I wrote and article where I stated that having a blog/website is one of 3 strategies podcasters can use to increase listenership.
How Blogging Can Help
I recently appeared on episode 13 of Blk Pod Collective: The Podcast where I go a little deeper on how blogging can be used as a way to increase podcast listenership.
Blk Pod Collective: The Podcast is a podcast for podcasters, that provides insights, resources and instruction to those looking for guidance in starting, growing and sustaining their podcast. Take a listen.
Resources Mentioned in the episode:
Google Analytics – Gives you insight on your website traffic. Google Analytics allows you to analyze in-depth detail about the visitors on your website including the most popular content on your website. This information can be used to help you create content that can help with increasing podcast listenership.
Google Search Console – Tool that can be used to track your site’s search performance with Google. It will also give you alerts if there’s any index issues that Google is having with your site. Google Search Console gives you insight into some of the searches your website ranks high for. This is also valuable insight on the type of content that listeners and potential listeners are interested in.
Yoast – This is a WordPress plugin that is used to help with Search Engine Optimization (SEO). It operates with SEO best practices and shows you real time the SEO grade of your post.